Martech that works. From strategy to stack.
Learn how your competitors win. Build the marketing strategy and stack to beat them.
THE GAP
Your strategy says one thing. Your technology does another.
The CMS doesn’t fit. The tools don’t talk to each other. AI is everywhere but nowhere in your stack. The gap between strategy and technology is where things break.
We sit in that gap. Between the roadmap and the implementation. Between the vendor pitch and the reality. We help Swiss enterprises build stacks that actually serve their strategy — not the other way around.
WHAT WE COVER
Four pillars. No filler.
01
CMS & DXP
Adobe AEM, Magnolia, headless architectures. What works for Swiss enterprises and what doesn’t.
02
AI & Automation
Agents, content supply chains, AI-ready stacks. Not the hype. The practical stuff.
03
SEO & Visibility
AI Overviews, organic acquisition, and what search looks like in 2026.
04
Martech Architecture
How to build a stack that serves your strategy, not the other way around.
HOW WE SHARE
Articles. Webinars. Newsletter.
Articles
Deep dives, stack reviews, and industry analysis. Real insights from real implementations. No filler.
Webinars
Monthly sessions with real analysis and live Q&A. We show our screen, not our slides.
Newsletter
What’s moving in Swiss martech. Once a month in your inbox. Short, sharp, useful.
OUR SERVICE
Your funnel. End to end.
We don’t just talk about it. We build it. Strategy, tools, content, operations — all powered by AI and automation.
01 — STRATEGY
Strategy
We analyze your competitors’ acquisition strategies. You’ll know exactly what they do, where they win, and where you can beat them.
02 — TOOLS
Tools
We’ve implemented every major martech stack. We pick the right tools for your goals — not the ones with the biggest sales team.
03 — CONTENT
Content
We build content for every stage of the funnel. From top to bottom.
04 — OPERATIONS
Operations
We run the tools so you can focus on your business. Campaign execution, automation, reporting.
WHO WE ARE
Practitioners first.
Samuel
SEO · AI · PRODUCT
Founder of thruuu. Head of Sales & Marketing at VASS Switzerland. Builds tools, writes code, obsesses over AI Overviews.
Jonathan
SEO · AI · PRODUCT
Founder of thruuu. Head of Sales & Marketing at VASS Switzerland. Builds tools, writes code, obsesses over AI Overviews.
Sofian
SEO · AI · PRODUCT
Founder of thruuu. Head of Sales & Marketing at VASS Switzerland. Builds tools, writes code, obsesses over AI Overviews.
STAY IN THE LOOP
Want to talk Martech?
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