Martech that works. From strategy to stack.
The intelligence layer for Swiss martech. Original studies, tool reviews, and stack analysis written for the people who choose, build, and run the stack.
YOUR GAP
Your strategy says one thing. Your technology does another.
The CMS doesn’t fit. The tools don’t talk to each other. AI is everywhere but nowhere in your stack. The gap between strategy and technology is where things break.
We sit in that gap. We’ve implemented Adobe, Magnolia, Salesforce, and a dozen others in Swiss enterprise contexts. We know what works, what vendors oversell, and what your stack is actually missing.
WHAT WE SHARE
Four pillars. No filler.
Everything we publish maps to one of four areas where Swiss martech decisions get made or get wrong.
01
CMS & DXP
Which platform for which context. AEM, Magnolia, headless, when they make sense for Swiss enterprises and when they don’t.
02
AI & Automation
How to wire AI into a funnel that actually runs. Agents, content supply chains, and what’s working in production.
03
SEO & Visibility
How Swiss brands rank and get found in 2026. AI Search, organic acquisition, and what’s changing faster than most teams realise.
04
Martech Architecture
Stack audits, tool selection, integration logic. Built around your acquisition strategy, not the vendor roadmap.
HOW WE SHARE
Articles. Webinars. Newsletter.
Articles & Studies
Stack reviews, agency profiles, and original research. Written for people who already know the basics
Live sessions
We show our screen, not our slides. Monthly sessions with live analysis and Q&A.
Monthly digest
One editorial take on Swiss martech each month. What we’re seeing that isn’t being written about anywhere else.
HOW WE HELP
Your funnel. End to end.
Strategy, tools, content, operations. Each layer connected, all of it running on AI and automation
01 — STRATEGY
Strategy
We analyze your competitors’ acquisition strategies. You’ll know exactly what they do, where they win, and where you can beat them.
02 — TOOLS
Tools
We’ve implemented every major martech stack. We pick the right tools for your goals — not the ones with the biggest sales team.
03 — CONTENT
Content
We build content for every stage of the funnel. From top to bottom.
04 — OPERATIONS
Operations
We run the tools so you can focus on your business. Campaign execution, automation, reporting.
WHO WE ARE
Practitioners first.
Samuel
SEO · AI · PRODUCT
Head of Sales & Marketing at a Swiss digital consultancy. Founded an SEO SaaS used by hundreds of.agencies wordwide. Spent the last 15 years running martech implementations and tracking how AI is reshaping search.
Samuel
SEO · AI · PRODUCT
Founder of thruuu. Head of Sales & Marketing at VASS Switzerland. Builds tools, writes code, obsesses over AI Overviews.
Samuel
SEO · AI · PRODUCT
Founder of thruuu. Head of Sales & Marketing at VASS Switzerland. Builds tools, writes code, obsesses over AI Overviews.
STAY IN THE LOOP
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