What is Pitcher?

Pitcher is a leading end-to-end enterprise B2B sales enablement platform for sales, service, and marketing teams.

The Pitcher Super App covers over 14 critical use cases for marketing, sales and field teams: including account management, analytics, coaching, closed-loop marketing, consent management, content management, multichannel communications, order management and CPQ, remote self-guided detailing, retail execution, route planning and optimization, sample management, trade promotion management, and training.

The company was founded in 2011 and is headquartered in Zurich. Pitcher also has offices in the U.S., the U.K., Mexico, Turkey, Spain, Hungary, Singapore, Germany, and China.

Pitcher founder Mert Yentur created Pitcher after developing the first iPhone app in Europe and foreseeing the massive impact the iPad would have on software development and delivery.

Enterprise vendors were trying to determine how to best leverage this new mobile technology and regularly asking Mert and his team to develop custom solutions.

Mert and the Pitcher team determined that they could create a platform, a SaaS solution that served the two primary purposes of solving pain points all sales reps experience and delving deep to create solutions for niche challenges in unique verticals.

Over the past ten years, the company has accumulated a large number of Fortune 500 customers who rely on the Super App for their B2B sales journey.

What are the key benefits of Pitcher?

Pitcher’s Super App is the only sales enablement solution that unifies the various sales technologies into a single application. No other solution offers the breadth of functionality within one easy-to-manage UI for sales and marketing teams.

The Super App adds value to sales and marketing teams by means of an intuitive technology, allowing teams to centrally manage content sharing, content customization, presentation delivery, omnichannel management, analytics and more.

Pitcher’s seamless integration with the most common CRMs and DAMs allows full access to content and customer information, and the Super App can be used offline and be automatically synced later for simple and worry-free interaction tracking.

Using Pitcher, sales and marketing teams have access to the only fully end-to-end sales enablement solution with customization capabilities specific to different verticals (life sciences, CPG, manufacturing, and financial services).

Teams don’t need to be digital natives to succeed with Pitcher’s easy-to-navigate Super App, which centralizes access to historical data and market analysis, coaching tools, customizable content, analytics and more.


  • supports virtually any file format, any desktop OS, and any tablet vendor, with no hidden conversion costs for content management and automation tailored to specific customer profiles,
  • enables simple automatic content conversion, delivery, hosting, integration, and offers  limitless customization as each app looks and feels exactly how customers want it to appear,
  • leverages latest technological innovations including cloud computing, Bluetooth technology, offline storage, and guided AI and rule-based content recommendations based on sales methodology, stage, and industry,
  • offers data-driven insights with a powerful analytics engine that processes data and presents actionable insights to guide teams, including order management integrated with an ERP that uses a smart mobile pricing engine,
  • scales easily with capabilities for multi-country, multilingual roll outs across a range of departments and teams,
  • enables true multichannel/omnichannel and remote engagement to consolidate communications and applications and limit inter-app switching, and
  • provides coaching and sales readiness insights to onboard, train, coach, and support sales teams and field force effectiveness to streamline and analyze interactions, improve field efficiency, and simplify tasks like remote detailing and on-the-go order management.

Who are Pitcher’s customers?

Pitcher is deployed in over 140 countries in the life sciences, consumer goods, manufacturing, and financial services industries by customers looking to drive customer engagement and commercial excellence.

Its success in delivering customer satisfaction is evident in Pitcher’s recently being named as the enterprise vendor with the highest user adoption by user review site G2.

There are a number of representative customer case studies demonstrating Pitcher’s value in boosting sales, improving engagement, improving field marketing, and more available on Pitcher’s web site.

What is Pitcher’s Pricing Model?

Pricing varies based on modules and licenses.

How does one start to use Pitcher?

Because of its broad functionality and agile design, Pitcher is created for easy deployment no matter how deeply it is integrated. Pitcher’s mobile-first approach enables all levels of engagement, from light to heavy, depending on individual needs.

For example, a customer could elect to use the Pitcher App for remote signature capture and dynamic pricing without on-site visits, then expand to include analytics and tracking of interest levels and integrating omnichannel application management.

To get started, users can schedule a quick demo for a product overview, and get details on how the Super App can be customized, how Pitcher drives ROI and saves time and increases engagement, and the processes by which it captures essential data while maintaining compliance.

How does Pitcher fit in a marketing stack?

Pitcher will integrate with existing stack CRMs, ERPs, CMSes, and DAMs, and provide a seamless experience for teams whether at the office, at home, or on the go.

Pitcher connects with third-party systems, including CRM systems and BI platforms, sales automation platforms, content repository and content management systems, and more.

It’s cloud-based automatic content convection (ACC) eliminates the need to reformat files and allows for agile content creation, distribution, and consumption across desktops, laptops, tablets, and smartphones.

By integrating with all of the applications used by sales teams alongside workflow orchestration and processes from different platforms, Pitcher improves sales and marketing teams’ satisfaction and operations, and works under GDPR to offer a compliant solution that ensures conversations are stored and logged as mandated by GDPR.

What’s on the roadmap for Pitcher?

Pitcher will be developing further with AI and ML on his Coaching, Omnichannel, Content Automation, Guided Selling and self service analytic modules.

Mapping a Business Ecosystem with Ecomap

Understanding a business ecosystem is essential for all marketers to gain a competitive advantage.

As a marketer and founder of Ecomap, Tobias Straumann have spent a great deal of time understanding markets and the critical information needed to represent best, interpret, and communicate the essence of a market to make strategic, tactical, and operational decisions.

What is Ecomap?

Ecomap takes inspiration from natural ecosystems to represent complex business networks, connections, and competitors in an easy-to-read business landscape.

As marketers, we have spent much time looking at markets and understanding the relationships between suppliers, competitors, complementors, potential vendors, and other stakeholders. However, we have found that it is complicated and time-consuming and impossible to visualize in a static representation. Therefore, we decided to find a solution to map complex networks, the stakeholders and important industry data an interactive dynamic format.

What is Ecomap?

Interactive mapping provides many benefits

An ecosystem includes many actors, all connected somehow, and it is almost impossible to draw the boundaries of the system.

There are many market players, from competitors to suppliers and substitutes to subsidiaries, all of whom influence a company’s strategic, tactical, and operational decisions. Yet it is complex and time consuming to gain an understanding of who competitors’ suppliers and distributors are, who supplies them, or which competitors cross industries and have interests in other sectors.

When this information is needed, it is best to break it down into a business landscape and categorize companies by industry or business type. Here, it becomes clear which companies operate in which areas of the industry, and these relationships begin to emerge.

Unfortunately, in the fast-paced world we live in today, this is not enough, as the name, sector and relationships only skim the surface of understanding. More information is needed about the companies within the ecosystem, such as ownership structure, revenue, or links to their online activities.

Ecomap creates two-dimensional market landscapes that can be printed and added to reports to provide a valuable understanding of the industry.

Still, the real advantage is the three-dimensional dynamic mapping feature.

This means that industry players include deeper information such as their annual revenue, social media activity, number of employees, and year established. In addition, users can create links between companies and industries to get a complete overview of their industry, eliminating the need for tedious online searches and large, complex spreadsheet databases.

Providing market mapping information in an interactive format removes complexity and creates space for understanding. Ecomap provides the ability to add stakeholders that influence an ecosystem and filter them based on key industry metrics, such as revenue, employees, social followers, or year founded.

The map, therefore, not only shows the current market situation but also enables the investigation of “what-if” scenarios. For example, the mappers can ask what would happen if some companies left or entered a market or if others relocated their region.

By making seemingly minor adjustments to a map, the tables and diagram tool will identify the impact of industry alterations, eliminating the need for complex calculations for scenario planning because the application does the problematic work immediately.

Create a market map

Who benefits from Interactive ecosystem mapping?

Marketers, researchers, and strategic decision makers alike benefit from Ecomap’s unique interactive mapping capabilities. Markets benefit from the visualization of complex markets and the resulting understanding of market changes.

In addition, the application provides the perfect foundation for obtaining and storing market information that researchers can use to communicate research findings and recommendations. The industry overview is used as a fundamental tool for strategic decision makers to create a roadmap based on current and forecast market behaviour.

How do we have such a large vault of information?

Ecomap has compiled an extensive database of current and historical market data.

The application uses public and privately available databases as well as crawlers to collect, analyse and categorize information so that the end-user can retrieve and display it in a simple and understandable layout.

extensive database of current and historical market data

How much do market insights cost?

Traditional methods of obtaining market overviews and reports are either time consuming or costly. Market researchers, for example, charge by the hour and can spend weeks collecting, analysing and presenting reports.

On the other hand, if you prepare the work yourself, you will redirect your time, focus and energy from other important tasks. Therefore, Ecomap strives to create a pricing model that considers these factors and offers three options at a fair price.

Ecomap - Pricing

Have a try for yourself at ecomap.io or schedule a demo with here.


What is 42matters?

42matters is a leading provider of mobile app intelligence and app market insights. It offers a holistic overview of the mobile app ecosystem via a unique set of useful file dumps, APIs, and the 42matters Explorer, an app market research tool. This includes insight into Google Play, the Apple App Store, Amazon App Store, Tencent Appstore, AppleTV tvOS App Store, Amazon Fire TV, and the Roku Channel Store.

Headquartered in Zurich, Switzerland, 42matters serves customers operating across a wide range of sectors — from software development, to advertising technology, to security, and everything in between. Companies like Unity3D, Twitter, and Nvidia rely on 42matters to monitor app store trends, identify new market opportunities, and keep an eye on their biggest competitors.

42matters’ tracks several thousand metrics for 15+ million apps, including publisher details, app metadata, technical insights, and more. Here’s what 42matters tracks:

  • 3.4+ million published Android apps, 7.2+ million unpublished Android apps, and 760,000+ Android app publishers
  • 1.7+ million published iOS apps, 2.1+ million unpublished iOS apps, and 1.7+ million iOS app publishers
  • 600,000+ apps and 130,000+ publishers on the Amazon Appstore
  • 66,000+ apps and 43,000+ publishers on the Tencent Appstore
  • 20,000+ apps and 5,000+ publishers on the Roku Channel Store
  • 13,000+ apps and 7,000+ publishers on the Apple TV tvOS App Store
  • 10,000+ apps and 4,000+ publishers on Amazon Fire TV

What are the key benefits of 42matters?

Simply put, 42matters’ suite of products can be used by organizations for app insights. This means they’ll be able investigate app metadata, publisher details, country-specific top charts, country availability, language options, categories, IAB categories, monetization, permissions, SDKs, app-ads.txt, and more. Additionally, this information can be accessed via API or downloaded as a CSV datasets and leveraged in an organization’s own analyses, algorithms, or offerings. 

Of course, the kind of analytics that a business requires, and therefore the key benefits that they provide, depends on the nature of the business itself. To make sense of this, consider the following three examples:

  1. App Publishers, Mobile Game Publishers, SDK Developers: Mobile app insights can be used to gain knowledge about user opinions and competitor activity. An app or SDK developer could use 42matters’ to:
    1. Compare daily and monthly downloads
    2. Determine which SDKs rival apps integrate
    3. Analyze reviews to determine what users like or dislike about their apps or their competitor’s apps
    4. See how competitors are monetizing their apps (via in-app advertising, in-app purchases, etc.)
  1. Ad Networks: Along the same lines, app analytics can help Ad Networks bolster lead generation, boost mobile ad performance, and fight ad fraud. Ad Networks can leverage 42matters to:
    1. Access app category, language, and localization data to define target markets.
    2. See which apps are using competitor ad networks.
    3. Access app metadata, classification information, and audience data to improve ad performance.
    4. Analyze SDKs, permissions, changelogs, and app-ads.txt to prevent ad fraud.
  2. Market Researchers: Mobile app analytics also facilitate market research by highlighting trends in the mobile app economy. And, due to the pervasiveness of mobile apps, it can also help market researchers understand other market sectors; finance, education, entertainment, gaming, sports, photography — you name it.

Who is using 42matters?

Broadly speaking, 42matters works with software developers, mobile advertising networks, cybersecurity companies, and research institutions (universities, market researchers, etc.). That said, this actually understates it quite a bit.

Indeed, while app publishers, ad networks, gaming studios, and SDK developers are the most obvious examples of software developers that require mobile app insights, 42matters can also help international brands, financial institutions, or government agencies bolster their digital presence.

Likewise — with regard to cybersecurity — 42matters can just as capably fulfill the app intelligence requirements of a corporate IT department as it can those of a company that designs mobile application management (MAM) and mobile device management (MDM) solutions.

So, the long and short of it is this. Mobile app intelligence from 42matters enables businesses of all types — regardless of vertical or industry — to make informed decisions that impact all departments, from development, to sales, and anywhere in between.

How does 42matters work?

42matters’ file dumps are daily, weekly, or monthly datasets offering near real-time insights into Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, Apple TV tvOS App Store, Amazon Fire TV, and the Roku Channel Store. They are as follows:

  • App Details — Access detailed information for any app, including: name, description, category, pricing details, ratings, downloads, release dates, content localization, and more. View apps from Google Play, the Apple App Store, Amazon Appstore, and Tencent Appstore.
  • SDK Intelligence — View the SDKs and permissions leveraged by any mobile app. We track 2,500+ SDKs and hundreds of iOS and Android permissions.
  • Reviews Analysis — Access an extensive database of anonymized reviews, including advanced sentiment analysis.
  • Top Charts — View daily top charts for either Google Play or the Apple App Store.
  • IAB Categories for Apps — The Interactive Advertising Bureau’s (IAB) content taxonomy offers a more precise alternative to Google’s app categories and Apple’s app genres. Access IAB category information for any app.
  • app-ads.txt for Apps — View app-ads.txt data for any app available on Google Play, the Apple App Store, Amazon Appstore, and more.
  • App Content Ratings — Access app content ratings by country for both Google Play and the Apple App Store. This includes content rating insights from ESRB (Americas), PEGI (Europe, Middle East), USK (Germany), Australian Classification Board (Australia), ClassInd (Brazil), GRAC (South Korea), IARC (Generic), and the Apple App Store Rating System.

In addition, 42matters offers a host of APIs. These can be used for Google Play, the Apple App Store, Tencent Appstore, and Amazon Appstore for relevant app data. 42matters offers the following APIs:

  • Lookup
  • Reviews
  • IAB Categories
  • App-Ads.txt for Apps
  • App Matching
  • Integrated SDKs
  • Search by Permissions
  • Advanced Query
  • And many more!

Last, but certainly not least, is the 42matters Explorer, an app market research tool that provides in-depth, visual insights into both iOS and Android apps available on Google Play and the Apple App Store.

How does your tool fit in a marketing stack?

Depending on the use case, the 42matters Explorer can be used to generate a list of app publishers leads. Since it tracks more than 2.6 million iOS and Android app publishers, users can leverage it to build target audiences based on particular customer profiles. This includes the ability to filter apps by such things as: developer name, category, country availability, supported languages, monetization practices, downloads, ratings, reviews, and even integrated SDKs.

Moreover, once a user has applied all the necessary filters, they can then export publisher information in a CSV file. As such, they can leverage publisher contact data (i.e. company name, physical addresses, email addresses, websites URLs, etc.) for account-based marketing (ABM).


42matters is always updating their products and offerings. Recently, for instance, they added a “Historical Downloads” feature to the Explorer, as well as a “Monthly Downloads” feature, a “Similar Apps” feature, 72 new app permissions, a “Top Charts” tracker for the Lebanese app market, and more.

In the coming months, 42matters intends to release a Downloads API and an SDK Explorer, while continuing to refine various aspects of the Explorer’s user interface. 

Pricing Model and Deployment

File Dumps — Near real-time file feeds of app data optimized for large-data ingestion.

  • Starting at €998.00/month

APIs — Programmatic access to mobile app data and app market insights.

  • Tiny: €79.00/month
  • Small: €249.00/month
  • Medium: €699.00/month
  • Large: €999.00/month

Explorer — Comprehensive app market research tool with visual data and insights; best suited for users without coding or software development experience.

  • Starter — €299.00/month
  • Professional — €749.00/month
  • Enterprise — €1,149.00/month

Add-ons — Customize and enhance your plan with additional features.

  • More users — by number of seats.
    • 5 seats — €250.00/month
    • 10 seats — €500.00/month
    • 15 seats — €750.00/month
  • Tech support — €450.00/month
  • Historical data — by request.
  • Yearly billing — by request.

Contact Information

And that’s 42matters, a leading provider of app intelligence and app market insights! If you would like to learn more about how your business can benefit from in-depth app analytics and comprehensive app market statistics, schedule a free demo with one of their experts!


What is Picturepark?

Picturepark enables organizations to build purpose-specific content management solutions that help them to better manage and route any type of content, at any scale. Main use cases include Digital Asset Management (DAM) and Product Information Management (PIM).

The company was founded and maintains its headquarters in Switzerland. They also have offices in Chicago in the US and in Vienna, Austria.

With over two decades of content management experience, Picturepark has a history of innovation within the sector, being the first ever cloud based DAM (digital asset management) solution to be launched in 1998. 

The year 2013 was a milestone for the company, as they launched the industry-changing Adaptive Metadata™, which recognised that the additional content information (metadata) which was required for different types of content varied and as a result should be able to be bundled together in easy-to-access layers (groups). 

This was followed by 2019, as another landmark year, when Picturepark made their new generation API-first Content Platform generally available.

What are the key benefits of Picturepark?

Picturepark can be used as a standalone content system, as a routing hub which distributes content to other systems and as a OEM technology which provides the base for customers or partners to build their own purpose-specific content solutions.

Picturepark enables people managing their digital content to:

  • Access and publish content via purpose-specific microsites such as brand portals, press kits and product finders.
  • Apply Adaptive Metadata™ layers to their content, so that only what’s relevant is displayed and can easily be controlled.
  • Automatically process their content and make smarter use of Artificial Intelligence, so that they have more time left to focus on other things.
  • Build context-rich information architectures, providing them with guidance, helping them better find, explore and understand content.
  • Create structured content that can be published across many channels such as apps or social media and be processed easily at a large scale.
  • Integrate other systems and take advantage of Picturepark’s state-of-the-art API to build new applications.
  • Pull content from different sources. Then connect it together, manage it and enrich it with more information. From there, they can then route it to anywhere else they need it.

Who are Picturepark’s customers?

Picturepark has customers spread across nineteen countries globally, ranging in size: from smaller outfits all the way up to globally renowned brands. Picturepark has a range of structured plans which are customized to suit different needs, recognizing that SMEs have different needs to their many enterprise customers.

It’s the deep versatility of Picturepark which enables the platform to be used in such a broad spectrum of ways. As a result, Picturepark have a range of case studies on their website, spanning a diverse mix of industries including education, manufacture, tourism and others.

Picturepark - Digital Asset Management (DAM)

What is Picturepark’s Pricing Model?

With over two decades of experience in the content management sector, Picturepark recognise that there are a range of different types of customer present in the market. As a result, this awareness features as part of their pricing structure, as they offer a range of scalable pricing plans: for customers with differing requirements.

Picturepark’s pricing overview offers information at-a-glance and the opportunity to compare each price plan. For those that want to study the pricing structure in-depth, contrasting specific usages and possibilities, Picturepark also has a detailed pricing plan which features an FAQ. 

Naturally, when looking to purchase a content management solution, many potential customers want to get a ‘hands on’ experience first. As a result, Picturepark offer this ability in two different ways. Firstly, in an online demo; ideal for experiencing the UI and exploring potential. Secondly, a personalized demo is also available, where the full potential of the platform can be explored and explained, thanks to the step-by-step guidance from the business development team.

How does one start to use Picturepark?

Picturepark is fundamentally agile in design: a key philosophy of the company is that, the usage of its platform should be versatile enough to grow naturally.

The idea being that each organization which uses it has different aims and needs, which means they grow at different speeds too. As a result, Picturepark can initially be used quickly, with only a little initial time investment required; in order to address the uses which are most pressing.

Then, once these needs have been met, it allows for organic growth whether it is steady or rapid, as content. userbases and usage become cultivated

Picturepark can be used as a standalone content system

Another key philosophy of Picturepark is the importance of being ‘strictly structured’.

What this concept means is simply that it is highly important to have fundamentally structured data, with consistency at its core. This is because data models which are strictly structured from the ‘ground up’, i.e. as soon as one starts to use Picturepark, saves massive amounts of time and effort further ‘down the line’.

As a result of data being strictly structured, customers benefit enormously as rapid scalability is possible and the doorway is opened, for easy distribution to different platforms; of which many require a specific structure of their own.

After two decades of being the world’s first cloud-based DAM solution, Picturepark now dedicates itself to focusing solely on its cloud offering.

Also of note for those with a particularly risk averse mindset is that layered on top of Picturepark’s already good standard of cloud security, customers can also purchase their Suisse Safe package as an optional extra, delivering a high level of back-up protection.

How does Picturepark fit in a marketing stack?

Picturepark can sit at the centre of a marketing operation as a distribution platform: feeding content to a diverse range of sources.

As the platform is built API-first, utilizing the API for a range of uses is straight-forward and content can easily be sent to content portals, ecommerce sites and many third-party platforms.

An example of a microsite portal, build specifically for the press - Picturepark
An example of a microsite portal, build specifically for the press.

As well as featuring a state-of-the-art API for building upon, there are already multiple ‘ready-made’ connectors which integrate Picturepark into other platforms and programs.

These connectors make life much easier for marketing teams: enabling them to integrate into their pre-existing marketing stack. Examples include Microsoft SharePoint for collaboration or the Adobe Creative Suite for creating visual media.

As marketers frequently work with external organisations, this will of course regularly involve sharing content with those outside their organisation. Picturepark make this process easy, as embedding content or emailing it, along with an easily defined expiration date can all be done in just a few clicks; while ensuring that copyright usage is properly observed.

What’s on the roadmap for Picturepark?

Picturepark have stated that they will be further investing development time and innovating their BPE (Business Process Engine) further: especially in regard to ease-of-use and accessibility.

The engine, which was launched in 2019, allows workflows and third party tasks to be easily triggered by what are referred to as business rules: using a user specified condition being met.

Examples of use include automatically tagging content or flagging sensitive content for review, connecting related content automatically as well as normalizing and syndicating content and data for omnichannel use..

In a nod to its Swiss heritage and company culture, Picturepark marked 2020 as the year it started naming each of its software release versions after a Swiss mountain! Expect more mountain names in the future, each with new improvements, from the company that is proudly #SwissMade.

For more detailed information about Picturepark, you can get in touch with them directly.


What is Unblu’s Conversational Platform? 

Unblu is a privately held company with headquarters in Basel. The company has 50+ employees in its offices in Switzerland, Bulgaria, Germany, the UK and US. Over 150 banks and insurance companies are currently using Unblu’s Conversational Platform for seamless, compliant and secure conversations with customers. 

Unblu partners with major core banking systems and as well with e-banking front-end software providers such as Avaloq, Temenos, Finastra, Crealogix, Backbase, Ebankit. 

Empowering Financial Institutions with online conversations

Unblu empowers financial institutions to make every online conversation meaningful and profitable. The solution is designed for the needs of financial institutions and is architected to meet stringent data security and compliance requirements.

The platform is based on two key elements: Conversational user interfaces and collaboration capabilities.

Conversational user interfaces

Conversational user interfaces (CUI) help your business to remain close to customers and to improve advice and support. Unblu offers secure in-line messaging, chat, video and voice implemented on authenticated online channels and mobile applications.


Unblu collaboration features help financial institutions to improve customer conversation over digital channels. Agents or advisors working at the financial institution can securely browse with the customer their online portals, internal applications or any documents.

Empowering Financial Institutions with online conversations

Key features of Unblu for the financial institutions

Secure Messenger

A trusted advisor in your customer’s pocket, Secure text messaging is a feature designed for complex financial product discussions and situations when the customer has a dedicated advisor. 

Live Chat

Effortless live engagement with Live Chat enables the financial institutions to be available and helpful at the moment that customers need help.

It helps to resolve issues quickly and provides the kind of customer care that builds trust and converts visitors into customers in real-time. 

Video & Voice Chat

Video software provides a personalized service that your clients will appreciate. Unblu video chat module allows banks and insurance companies to connect with their customers in real-time to accelerate the sale process securely. 

Co-Browsing and Real-time collaboration

Co-browsing software lets you collaborate in real-time with your customers. A Relationship Manager can work with a customer to discuss opportunities, fill out forms or purchase products online.

Co-Browsing and Real-time collaboration

Screen Sharing

You can connect and collaborate with screen sharing. The screen sharing feature transforms a conversation by providing both a visual context and the chance to interact visually. It engages customers, helps advisors solve problems faster, and creates a meaningful collaboration between the two.


Unblu offers several integrations with the most popular Social Media messaging platforms. The messaging solution you implement should have the ability to connect with the customers via their favourite social messaging applications like WhatsApp or Facebook Messenger.

Unblu makes it possible with connectors and external messaging APIs.

Integrations with third-parties chatbots are also possible. Unblu’s Chatbot API offers the perfect hybrid experience between the facility of chatbot interactions and the reassuring familiarity of human-to-human exchange.

How to start working with Unblu?

The recommendation is to go through an integration partner. They will help you to analyze your requirements, define the best implementation approach and integrate Unblu within your company.

On-premise or Cloud? Both!

Financial institutions can have strict rules when it comes to the deployment model of their IT solutions. Unblu can offer on-premise installation or in the cloud.

On-premise is recommended for protected environments that are built for a high level of security. The customer coordinates system updates and decides when to deploy new versions.  A specific infrastructure is required. Unblu delivers a clustered Kubernetes or OpenShift as the product standard. 

Cloud deployment is recommended for environments accessible publicly. The software in the cloud is maintained by Unblu, without the need for any intervention by the customer. The system is delivered through an ISO 27001 and FINMA certified environment hosted in Switzerland.

Other advantages of the cloud are:

  • No hardware investment, server setup or maintenance required.
  • 99.9% uptime SLA.
  • Always up to date.

Stay successful with a  Key Account Manager

Once the Conversational Platform is installed and up and running within the customers’ digital environment, Unblu allocates a Key Account Manager.

This main point of contact ensures that the customers are always satisfied. They can discuss future product features and evolution of the platform at any time. 

What makes Unblu stand out (from its competition)? 

Unblu has many competitors in the marketplace that claim to do something similar: From call centre providers to employee collaboration platforms and point solution.

How does Unblu stand out?

  • Unblu is the only company in the space that is 100% focused on the financial services industry. 
  • The core platform integrates into existing digital channels (i.e. does not require its own app). It turns a self-service platform into a multi-user application without changing the underlying software application. All the technology is built and owned by Unblu and is delivered through one encompassing platform. 
  • Unblu can easily be embedded in all the banking/insurance web and mobile assets. From public websites to e-banking secured portals and mobile apps. 
  • Unblu has proved to reduce support time and costs, improve NPS, and increase client engagement and conversion rates. 
  • Unblu is architected to meet stringent data security and compliance requirements in the financial industry. Their technology is patent protected. 
  • Unblu understands Financial Services regulations and is built to meet required standards – whether stipulated by the local Market Regulator (Finma, Bafin, FCA etc.) or through Pan European Regulations (GDPR, Mifid2, PSD2). 
  • As the platform has been designed with complex implementations in the financial industry in mind, it can integrate with existing systems. This spans CRMs, Call Center Applications, External Messaging platforms such as WhatsApp and of course, the Core Banking System.

What is coming next?

The next step now is to make interactions more efficient, both for the bank/insurance as well as for the end customer. 

One thing Unblu team is currently working on is how to have a more “bot style interaction“ for the routine tasks. Natural language processing integrations could integrate into the back-office systems of the bank.

For example, if you wanted to place an order through the secure messaging channel to your bank to buy a specific asset or stock, then you would have to have a sample trade that is simulated for the client to come back.

And that’s something where you don’t need a relationship manager to step in. You can place that sample trade while picking it up with Unblu’s secure messaging capability. Then the solution would pass it on to the underlying system that simulates the trade.

Unblu would feed the simulation back to the client, who will have to confirm he has fully understood what the implications are and then executes it from there.

This is the next big step that Unblu is working on.

Get in touch

Looking for more information about Unblu? Contact Laura Moldenhauer – Marketing Manager DACH.