What is Picturepark?

Picturepark enables organizations to build purpose-specific content management solutions that help them to better manage and route any type of content, at any scale. Main use cases include Digital Asset Management (DAM) and Product Information Management (PIM).

The company was founded and maintains its headquarters in Switzerland. They also have offices in Chicago in the US and in Vienna, Austria.

With over two decades of content management experience, Picturepark has a history of innovation within the sector, being the first ever cloud based DAM (digital asset management) solution to be launched in 1998. 

The year 2013 was a milestone for the company, as they launched the industry-changing Adaptive Metadata™, which recognised that the additional content information (metadata) which was required for different types of content varied and as a result should be able to be bundled together in easy-to-access layers (groups). 

This was followed by 2019, as another landmark year, when Picturepark made their new generation API-first Content Platform generally available.

What are the key benefits of Picturepark?

Picturepark can be used as a standalone content system, as a routing hub which distributes content to other systems and as a OEM technology which provides the base for customers or partners to build their own purpose-specific content solutions.

Picturepark enables people managing their digital content to:

  • Access and publish content via purpose-specific microsites such as brand portals, press kits and product finders.
  • Apply Adaptive Metadata™ layers to their content, so that only what’s relevant is displayed and can easily be controlled.
  • Automatically process their content and make smarter use of Artificial Intelligence, so that they have more time left to focus on other things.
  • Build context-rich information architectures, providing them with guidance, helping them better find, explore and understand content.
  • Create structured content that can be published across many channels such as apps or social media and be processed easily at a large scale.
  • Integrate other systems and take advantage of Picturepark’s state-of-the-art API to build new applications.
  • Pull content from different sources. Then connect it together, manage it and enrich it with more information. From there, they can then route it to anywhere else they need it.

Who are Picturepark’s customers?

Picturepark has customers spread across nineteen countries globally, ranging in size: from smaller outfits all the way up to globally renowned brands. Picturepark has a range of structured plans which are customized to suit different needs, recognizing that SMEs have different needs to their many enterprise customers.

It’s the deep versatility of Picturepark which enables the platform to be used in such a broad spectrum of ways. As a result, Picturepark have a range of case studies on their website, spanning a diverse mix of industries including education, manufacture, tourism and others.

Picturepark - Digital Asset Management (DAM)

What is Picturepark’s Pricing Model?

With over two decades of experience in the content management sector, Picturepark recognise that there are a range of different types of customer present in the market. As a result, this awareness features as part of their pricing structure, as they offer a range of scalable pricing plans: for customers with differing requirements.

Picturepark’s pricing overview offers information at-a-glance and the opportunity to compare each price plan. For those that want to study the pricing structure in-depth, contrasting specific usages and possibilities, Picturepark also has a detailed pricing plan which features an FAQ. 

Naturally, when looking to purchase a content management solution, many potential customers want to get a ‘hands on’ experience first. As a result, Picturepark offer this ability in two different ways. Firstly, in an online demo; ideal for experiencing the UI and exploring potential. Secondly, a personalized demo is also available, where the full potential of the platform can be explored and explained, thanks to the step-by-step guidance from the business development team.

How does one start to use Picturepark?

Picturepark is fundamentally agile in design: a key philosophy of the company is that, the usage of its platform should be versatile enough to grow naturally.

The idea being that each organization which uses it has different aims and needs, which means they grow at different speeds too. As a result, Picturepark can initially be used quickly, with only a little initial time investment required; in order to address the uses which are most pressing.

Then, once these needs have been met, it allows for organic growth whether it is steady or rapid, as content. userbases and usage become cultivated

Picturepark can be used as a standalone content system

Another key philosophy of Picturepark is the importance of being ‘strictly structured’.

What this concept means is simply that it is highly important to have fundamentally structured data, with consistency at its core. This is because data models which are strictly structured from the ‘ground up’, i.e. as soon as one starts to use Picturepark, saves massive amounts of time and effort further ‘down the line’.

As a result of data being strictly structured, customers benefit enormously as rapid scalability is possible and the doorway is opened, for easy distribution to different platforms; of which many require a specific structure of their own.

After two decades of being the world’s first cloud-based DAM solution, Picturepark now dedicates itself to focusing solely on its cloud offering.

Also of note for those with a particularly risk averse mindset is that layered on top of Picturepark’s already good standard of cloud security, customers can also purchase their Suisse Safe package as an optional extra, delivering a high level of back-up protection.

How does Picturepark fit in a marketing stack?

Picturepark can sit at the centre of a marketing operation as a distribution platform: feeding content to a diverse range of sources.

As the platform is built API-first, utilizing the API for a range of uses is straight-forward and content can easily be sent to content portals, ecommerce sites and many third-party platforms.

An example of a microsite portal, build specifically for the press - Picturepark
An example of a microsite portal, build specifically for the press.

As well as featuring a state-of-the-art API for building upon, there are already multiple ‘ready-made’ connectors which integrate Picturepark into other platforms and programs.

These connectors make life much easier for marketing teams: enabling them to integrate into their pre-existing marketing stack. Examples include Microsoft SharePoint for collaboration or the Adobe Creative Suite for creating visual media.

As marketers frequently work with external organisations, this will of course regularly involve sharing content with those outside their organisation. Picturepark make this process easy, as embedding content or emailing it, along with an easily defined expiration date can all be done in just a few clicks; while ensuring that copyright usage is properly observed.

What’s on the roadmap for Picturepark?

Picturepark have stated that they will be further investing development time and innovating their BPE (Business Process Engine) further: especially in regard to ease-of-use and accessibility.

The engine, which was launched in 2019, allows workflows and third party tasks to be easily triggered by what are referred to as business rules: using a user specified condition being met.

Examples of use include automatically tagging content or flagging sensitive content for review, connecting related content automatically as well as normalizing and syndicating content and data for omnichannel use..

In a nod to its Swiss heritage and company culture, Picturepark marked 2020 as the year it started naming each of its software release versions after a Swiss mountain! Expect more mountain names in the future, each with new improvements, from the company that is proudly #SwissMade.

For more detailed information about Picturepark, you can get in touch with them directly.


What is Unblu’s Conversational Platform? 

Unblu is a privately held company with headquarters in Basel. The company has 50+ employees in its offices in Switzerland, Bulgaria, Germany, the UK and US. Over 150 banks and insurance companies are currently using Unblu’s Conversational Platform for seamless, compliant and secure conversations with customers. 

Unblu partners with major core banking systems and as well with e-banking front-end software providers such as Avaloq, Temenos, Finastra, Crealogix, Backbase, Ebankit. 

Empowering Financial Institutions with online conversations

Unblu empowers financial institutions to make every online conversation meaningful and profitable. The solution is designed for the needs of financial institutions and is architected to meet stringent data security and compliance requirements.

The platform is based on two key elements: Conversational user interfaces and collaboration capabilities.

Conversational user interfaces

Conversational user interfaces (CUI) help your business to remain close to customers and to improve advice and support. Unblu offers secure in-line messaging, chat, video and voice implemented on authenticated online channels and mobile applications.


Unblu collaboration features help financial institutions to improve customer conversation over digital channels. Agents or advisors working at the financial institution can securely browse with the customer their online portals, internal applications or any documents.

Empowering Financial Institutions with online conversations

Key features of Unblu for the financial institutions

Secure Messenger

A trusted advisor in your customer’s pocket, Secure text messaging is a feature designed for complex financial product discussions and situations when the customer has a dedicated advisor. 

Live Chat

Effortless live engagement with Live Chat enables the financial institutions to be available and helpful at the moment that customers need help.

It helps to resolve issues quickly and provides the kind of customer care that builds trust and converts visitors into customers in real-time. 

Video & Voice Chat

Video software provides a personalized service that your clients will appreciate. Unblu video chat module allows banks and insurance companies to connect with their customers in real-time to accelerate the sale process securely. 

Co-Browsing and Real-time collaboration

Co-browsing software lets you collaborate in real-time with your customers. A Relationship Manager can work with a customer to discuss opportunities, fill out forms or purchase products online.

Co-Browsing and Real-time collaboration

Screen Sharing

You can connect and collaborate with screen sharing. The screen sharing feature transforms a conversation by providing both a visual context and the chance to interact visually. It engages customers, helps advisors solve problems faster, and creates a meaningful collaboration between the two.


Unblu offers several integrations with the most popular Social Media messaging platforms. The messaging solution you implement should have the ability to connect with the customers via their favourite social messaging applications like WhatsApp or Facebook Messenger.

Unblu makes it possible with connectors and external messaging APIs.

Integrations with third-parties chatbots are also possible. Unblu’s Chatbot API offers the perfect hybrid experience between the facility of chatbot interactions and the reassuring familiarity of human-to-human exchange.

How to start working with Unblu?

The recommendation is to go through an integration partner. They will help you to analyze your requirements, define the best implementation approach and integrate Unblu within your company.

On-premise or Cloud? Both!

Financial institutions can have strict rules when it comes to the deployment model of their IT solutions. Unblu can offer on-premise installation or in the cloud.

On-premise is recommended for protected environments that are built for a high level of security. The customer coordinates system updates and decides when to deploy new versions.  A specific infrastructure is required. Unblu delivers a clustered Kubernetes or OpenShift as the product standard. 

Cloud deployment is recommended for environments accessible publicly. The software in the cloud is maintained by Unblu, without the need for any intervention by the customer. The system is delivered through an ISO 27001 and FINMA certified environment hosted in Switzerland.

Other advantages of the cloud are:

  • No hardware investment, server setup or maintenance required.
  • 99.9% uptime SLA.
  • Always up to date.

Stay successful with a  Key Account Manager

Once the Conversational Platform is installed and up and running within the customers’ digital environment, Unblu allocates a Key Account Manager.

This main point of contact ensures that the customers are always satisfied. They can discuss future product features and evolution of the platform at any time. 

What makes Unblu stand out (from its competition)? 

Unblu has many competitors in the marketplace that claim to do something similar: From call centre providers to employee collaboration platforms and point solution.

How does Unblu stand out?

  • Unblu is the only company in the space that is 100% focused on the financial services industry. 
  • The core platform integrates into existing digital channels (i.e. does not require its own app). It turns a self-service platform into a multi-user application without changing the underlying software application. All the technology is built and owned by Unblu and is delivered through one encompassing platform. 
  • Unblu can easily be embedded in all the banking/insurance web and mobile assets. From public websites to e-banking secured portals and mobile apps. 
  • Unblu has proved to reduce support time and costs, improve NPS, and increase client engagement and conversion rates. 
  • Unblu is architected to meet stringent data security and compliance requirements in the financial industry. Their technology is patent protected. 
  • Unblu understands Financial Services regulations and is built to meet required standards – whether stipulated by the local Market Regulator (Finma, Bafin, FCA etc.) or through Pan European Regulations (GDPR, Mifid2, PSD2). 
  • As the platform has been designed with complex implementations in the financial industry in mind, it can integrate with existing systems. This spans CRMs, Call Center Applications, External Messaging platforms such as WhatsApp and of course, the Core Banking System.

What is coming next?

The next step now is to make interactions more efficient, both for the bank/insurance as well as for the end customer. 

One thing Unblu team is currently working on is how to have a more “bot style interaction“ for the routine tasks. Natural language processing integrations could integrate into the back-office systems of the bank.

For example, if you wanted to place an order through the secure messaging channel to your bank to buy a specific asset or stock, then you would have to have a sample trade that is simulated for the client to come back.

And that’s something where you don’t need a relationship manager to step in. You can place that sample trade while picking it up with Unblu’s secure messaging capability. Then the solution would pass it on to the underlying system that simulates the trade.

Unblu would feed the simulation back to the client, who will have to confirm he has fully understood what the implications are and then executes it from there.

This is the next big step that Unblu is working on.

Get in touch

Looking for more information about Unblu? Contact Laura Moldenhauer – Marketing Manager DACH.


What is SpotMe?

SpotMe is a leading event app and meeting app, making it easy to engage your audience and get better results from every single event or meeting.

For over nineteen years, SpotMe has helped global clients engage prospects, customers, healthcare practitioners, employees, leaders, executives and sales teams.

Spotme has engaged over 5 million people globally, support thousands of events every year, and have over 80 Fortune 500 clients.

The team at Spotme helps clients in two main ways:

  1. Provide customized apps tailored to audiences, meeting or event type and goals
  2. Provide a self-service platform, where clients can easily build powerful apps (with no code)

The SpotMe solution is so versatile that it is suitable for a wide diversity of audiences within a company, from Marketing to HR to Sales, and serves as an engagement tool to perform a variety of tasks: driving ideation, gathering audience responses, encouraging networking, facilitating team building, optimizing strategy rollouts, and most importantly, increasing awareness and education quality at events.

To give you a clearer picture, imagine a scenario where you can literally drag and drop features and design the infrastructure entirely without code (no different than WordPress of SquareSpace for building a traditional website).

What Are the Key Benefits?

With the SpotMe solution, you can:

  • Easily do more – Create a hyper-personalized app experience with our no-code platform and activate your audience for the long-term.
  • Scale your efforts – Launch a best-in-class app in seconds with templates, easily keep everything in-sync with integrations, and if needed, get a helping hand from our team.
  • Get better results – Deliver an experience people love (adoption rates higher than 80%), and get signals sent back for clear, quick action.

The bottom line: with SpotMe, you can literally provide an infinite number of different experiences, meaning whoever your audience, you have the tools to engage them.

Some of the most-popular event app and meeting app features:

  • Live polling
  • Gamification
  • AR
  • Contests (to bring attendees together and increase participation through incentivizing peoples’ competitive spirit).
  • Annotations and note taking
  • Q&A

Who is the Ideal Customer?

Generally, there are two types of enterprise customers that benefit from the solutions:

  1. You need an app for a specific event/meeting/conference: Spotme provides a full creative and support service to make sure you have a best-in-class engaging app tailored for your audience.
  2. You have a range or series of events/meetings: you can choose to self-serve in our Backstage platform or Spotme can give a helping hand. Either way, you end up with a best-in-class app, tailored to your audience and goals.

Spotme has expertise helping clients in a number of industries, including pharmaceutical, financial and banking, professional services, technology, automotive, life sciences, etc.

Pricing Model

The pricing is based on the number of participants (i.e. number of people attending your meeting/event).

For single event apps or meeting apps, pricing starts at CHF 26 per participant (reducing with the more participants you expect).

For a series of events/meetings, Spotme also offers bundled plans, which start at CHF 15,000.

Setting You Up for Success from Day One

The goal of Spotme is simple: helping clients engage their audience(s).

So the onboarding process is entirely built to support client achieving this goal.

How do they do this?

First of all, they have two main elements to their onboarding:

  1. Account onboarding: making sure the universal and account settings are defined and SpotMe is integrated into the tech stack.
  2. User onboarding: the aim is to have users creating their first app in under an hour.

From an account perspective, the team at Spotme follows a structured onboarding process.

The goal of the onboarding is:

  • making sure that the roles, permissions and team are setup,
  • that SpotMe is integrated into the existing tech stack,
  • and that and branding or account settings are decided.

From a user onboarding perspective, there are several resources available:

  • Guided in-product tutorials
  • Pre-built event app and meeting app templates – specific to types of event or meeting
  • A knowledge base full of educational articles
  • Webchat support
  • (And if needed) some dedicated training

Should anyone need help or support, Spotme provides 24/5 email and 24/7 phone support to their global client base.

The team is constantly improving and upgrading their solutions, as they strive to engage more and more people.

Some of the exciting things coming up are:

  • Chatbot/chat feedback: the ability to set up chat-style feedback and event/meeting question and answer responses. Trust us, you get more feedback!
  • Signals: Instead of presenting clients with general stats around event app or meeting app adoption, use and audience behaviour, SpotMe will now send clients a list of attendees who demonstrated intent (e.g. buying intent). Basically Spotme can identify clients who are ready to buy, learn, develop, perform, etc.
  • Solutions: more integrations into specific ecosystems, like CRMs and Marketing Automation are under development

Contact Information

SpotMe can be contacted through their website.


Profital: Switzerland’s best shopping guide

Profital is Switzerland’s leading shopping guide and reaches more than 300’000 active users per month.

The free Profital App and website give users a convenient overview of advertising leaflets, catalogs and promotions from shops located in their area. Users can also find opening hours and receive push notifications when new offers are available.

With Profital, retailers can advertise their offers on a shopping platform, where consumers want to see ads. This increases the reach of the leaflets and catalogs and drives customers to store.

Profital: Switzerland's best shopping guide

Profital’s Key Benefits

Profital is a location-based mobile marketing service for retailers.

More than 60 Swiss retailers already advertise their offers with Profital and thus provide consumers with an all-in-one shopping guide.

With Profital, retailers have the opportunity to use an attractive online-channel to address shopping-oriented consumers in the vicinity of their offline stores.

Retailers’ leaflets and catalogs are published in the Profital App, on profital.ch and in its premium publisher network which also includes Bring, a popular shopping list app.

The digital publication of catalogs or leaflets increases the reach and adapts the popular print leaflets to the use on the consumer’s single most important device, the smartphone.

In addition, Profital enables retailers to address consumers at the moment it matters most: during the buying decision process.

With Profital, retailers benefit therefore from the so-called ROPO effect (Research Online, Purchase Offline).

Thanks to the use of geo-technology, Profital can measure the number of users who visit a store after having read the digital leaflet (store visit rate). With this KPI, retailers can evaluate the impact and effectiveness of their advertising activities.

In addition, Profital was awarded the Best of Swiss App Silver Award for its customized feed-based catalog ads. Profital generates digital catalogs with offers from a product feed and on the basis of the company’s design guidelines.

customized feed-based catalog ads.

The Ideal Marketing Tool for Retailers

The users of the Profital app and website appreciate the large selection of offers. This is why companies from all retail sectors advertise their offers on Profital.

Profital’s current partners include Lidl, C&A, Jumbo, Pfister, Bosch Car Service, Rotpunkt Apotheken, IMPORT Parfümerie, Office World, Kärcher, Fressnapf, ITS Coop Travel, OTTO’S and many more.

Very Easy Setup & Professional Campaign Management

Setting up a mobile marketing campaign with Profital is very easy and almost completely hands-off.

After receiving the campaign confirmation, Profital sets up an automated integration of the store information and – if available – of the digital leaflets. If the latter is not available online, the leaflets/catalogs are made available via e-mail or on a server.

Profital designs digital catalogs on the basis of a product feed for companies wishing to create feed-based catalog ads

Continuous monitoring and optimization of the campaign are guaranteed by the Profital campaign management team. Retailers receive detailed performance reports of their campaigns.

Performance-Based Pricing

The price model is cost-per-click (CPC).

The publication of digital leaflets or catalogs is therefore free of charge, retailers only pay when an interested user clicks on and reads his leaflet.

To ensure that costs stay within budget, each campaign includes a cost cap.

In A Nutshell

  • Location-based display of offers in the leading shopping app
  • Gain more reach by addressing a younger and mobile audience
  • Target users who want to see ads and therefore receiving high-quality traffic (pull marketing)
  • Drive customers to stores after their online research (ROPO effect)
  • Gain insights through detailed performance reports of the campaigns, incl. store visit rate
  • Use feed-based catalog ads as an automated and cost-effective alternative to creating catalogs
  • Easy and hands-off campaign setup
  • Performance-based payment: cost per click, incl. cost cap

Interested? Contact Profital

Raphael Thommen
Managing Director Profital
+41 61 337 87 81
John Rieper
Campaign & Sales Manager
+41 61 337 87 24
Office Information
Profital ℅ Direct Mail Company AG
Reinacherstrasse 131
4018 Basel


What is Tremplin?

Tremplin is an “All-in-One” Marketing Platform and makes easy for small businesses to deploy and manage their digital marketing.

With Tremplin anybody can build its own website in a few clicks. You don’t need to code or to have a Master’s degree in Computer Science.

A marketing consultant 24/7

At Tremplin, we have created the “copilot”.

Copilot is your personal assistant or digital marketing consultant and provides expert-level marketing advice straight into the tools at the right time & personalized. 

Instead of the hassle of navigating between ten different tools, three different support centers, and seven different digital expert blogs. You have it all into one platform, empowering SMEs to go further and to become successful. 

This is what Tremplin is promising: successful digital marketing for all.

Moreover, there is a HUGE knowledge center and a chat where Tremplin’s customers can reach out to the team and get help at any point in time. 

Tremplin is already offering a large range of features and more are coming up:

  • Website creation
  • eShop deployment
  • Online booking
  • SEO
  • SEA
  • Facebook & Instagram add
  • Pop up & data collection
  • Multi-lingual 
  • Multi-currency

SMB love Tremplin

Tremplin’s customers are small businesses, and we love working with these guys. They are here to make a difference and every action they take comes with high hopes and dreams. Yet, a limited budget prevents them from accessing the right advice and expert. 

And that’s why Tremplin is here.

Tremplin is perfect when they are starting their project and overwhelmed with things to do, or after a few years and realize the importance of marketing and want a tool they can really manage. 

One important point: Tremplin’s customers are not the “do it for me” type of businesses. We help them, they remain in charge! 

First steps with Tremplin

You can go on our website and register, you will be granted with a 14-day free trial period. 

The interface is user-friendly, and the step by step configuration will help you to start deploying your first website within a few minutes – even with limited marketing and technical skills.

We believe digital marketing is an on-going process, therefore, we encourage our customers to start small (or get helped from one of our experts) and then add as more features over time as their business grows. The platform is developed to follow our customers with their journey into digital. 

We are a Saas company and our servers are located in France and Switzerland. 

We provide support via the copilot, the chat or the knowledge center. Nevertheless, we love to meet our clients and we offer free workshops every week in Geneva. 

Your professional website starting at 9CHF per month

Tremplin offers a subscription model with premium services on top. 

The monthly fee varies based on the sophistication of the website, a simple one-page website starts at 9.90CHF per month, and for a multi-page website you will have to spend 29CHF per month. For e-commerce, the package costs 39 CHF and comes with additional features. 

You can test the full platform for free for 14 days.

What is coming next

Tremplin is continuously improving and here selected features you will see in the upcoming months:

  • A GDPR help center to help with all legal related questions. 
  • A new version of the copilot embedding a better user experience
  • We are working at providing more advice outside of direct digital marketing straight in a freemium model.
  • More features and advice directly available in our free version

Start today

Go on their website and start with a free trial or contact the Tremplin team for more information at hello@tremplin.co.